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Category: Bill Sweetman

Observed: Do E-Marketing Firms Need a Seal of Approval?

I was chatting recently with someone from one of the Canadian arms of the Better Business Bureau. He told me that not only do they get a lot of inquiries from people looking for more information on Internet-related companies, but complaints about Internet-related companies rank very high compared to other types of businesses.
To date, the Better Business Bureau has apparently logged (across North America) 253,015 inquires about Internet-related companies and 15,250 complaints, putting Internet-related companies fourth on the list of most complained about companies behind only credit card companies (third), cell phone companies (second), and auto dealerships (first). Ouch!

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