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Category: Bill Sweetman

Time Flies: Canada's Digital Marketing Conference Turns Ten

Published September 17, 2007

The death of Princess Diana. The Bre-X scandal. James Cameron’s Titanic.
Where were you in 1997? Were you working in Internet marketing?
Although it seems hard to believe, this year marks the – gasp! – 10th anniversary of the Canadian Marketing Association’s Digital Marketing Conference.
I’m on the organizing committee for this conference and we’ve really tried to pull out all the stops in honour of this year’s first decade mark.
Some of the featured speakers we’ve lined up for you include Mike Murphy from Facebook, Chuck Porter from Crispin Porter + Bogusky, and Simon Assaad from Heavy.com.

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My Facebook Coach House Experiment

Published July 24, 2007

With all the hype about Facebook in the media these days, some people may be inclined to dismiss it as the flavour of the month. That would be a mistake.

I think we, as marketers and consumers, have barely scratched the surface of what Facebook is capable of. Here’s just one example of another Facebook marketing experiment I conducted a few weeks ago.

My friend Jane was trying to rent her beautiful coach house in Toronto’s Cabbagetown district. She placed an ad on Craigslist and sent around an email message to her friends, but she didn’t get too many nibbles.

So I offered to help. Using Facebook’s status line feature (which tells your friends what you are up to), I told my network of Facebook friends, "Bill is looking for someone to rent a friend’s Cabbagetown coach house." I did this for about a week, and I updated the status line several times during the course of the week.

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Crossing 10,329 Miles with Communication Consultant Lee Hopkins

Published July 16, 2007

Last week I had the honour and pleasure of being interviewed by Australia’s Lee Hopkins for his provocative Better Communication Results podcast. Despite the fact my Skype connection kept disconnecting us every 6 minutes or so, Lee and I had a lively 30-minute discussion about search engine optimization, business blogs, and social media.

One of the questions Lee asked me triggered me to tell the story of a friend who recently launched an online store and was looking for help with the search engine optimization.

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