_This article is by Guest Contributor Kate Trgovac, reports on the recent “BlogOn”:http://www.blogonevent.com/blogon2005 conference in New York City._
The “Pitching To Social Media” panel was one of the more hotly contended at BlogOn2005 and really polarized “old-school” bloggers who see this as another attempt at exploitation by Big Business and “new-school” marketers who are trying to find their way (still) around a new media and are making mistakes. It was moderated by Cathy Brooks, VP at Porter Novelli and included “Jeremy Pepper”:http://pop-pr.blogspot.com/, Founder & President, POP! Public Relations and Andrew Carton, Editor, “Treonauts”:http://blog.treonauts.com/.
Brooks opened the conversation with the question “Should PR firms pitch bloggers? Yes or No?” The answer: “It depends.”
Then all hell broke loose.
Category: Blogs
_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference._
Moderated by Steve Hall, publisher of “AdRants”:http://www.adrants.com/ this panel discussed the changing nature of advertising and branding, particularly in light of social media and consumers’ growing ability to critique, comment or even produce *better* advertising than agencies. The panel included “Joseph Jaffe”:http://www.jaffejuice.com/, President and Founder, jaffe LLC; Mark Kingdon, CEO, Organic (see our “5 Questions for Mark Kingdon”:http://www.onedegree.ca/2005/07/12/five-questions-for-mark-kingdon-ceo-organic-inc; and David Rubin, Brand Development Director (“Axe Deodorant”:http://www.unilever.com/ourbrands/personalcare/Axe.asp), Unilever.
To set the tone, Hall put the titular question to the panel: So, can Advertising be social?
_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference. Here are Kate’s impressions of “What Blogs are Not” by “David Weinberger”:http://www.hyperorg.com/blogger/ – Fellow, Harvard Berkman Center for Internet & Society and co-author of the Cluetrain Mainfesto._
I’ve been a fan of Weinberger for quite a while (not so much the Cluetrain Manifesto, but for his newsletter “JOHO – Journal of the Hyperlinked Organization”:http://www.hyperorg.com/ *and* because he has the best email address in the universe – self@evident.com). He certainly did not disappoint from an energy or content perspective. Weinberger (possibly by virtue of being a Harvard Fellow) gave a presentation that was a perfect mix of some ivory-tower stuff with some actionable takeaways.
The first half of Weinberger’s talk was about what blogs are not. Note: I think he is addressing his talk to marketers trying to understand how to enter the blogosphere (either as participants or observers); he’s not trying to describe the blogging process to the general public.