Category: Blogs

_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference._
This was an exceptional panel chaired by Susan Mernit, Partner 5ive and former VP from Netscape. The panel centered on a conversation about online communities and how companies can successfully interact with them. The net-net – engaging with communities in the blogosphere can be a tricky business.

_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference. Here she shares some of her notes on the “Listening to the Blogosphere” panel._
Moderated by Elisabeth Albrycht of Blogging Planet, a discussion on how companies can listen in on the blogosphere to hear what customers are saying.
Key points covered:
Don’t look at it as “just blogs” – Randall McAdory from DaimlerChrysler comments that enthusiasts for your brand or product are extremely influential – regard them as such.
When queried about the tools used to monitor conversations, Mary Hodder (CEO of Bloqx) shared the following:
* Track Google News alerts about your product/brand,
* Use deli.cio.us links for your product
* Set-up custom search phrases on BlogPulse, Bloglines, and Technorati
* Watch the Feedburner Feed stats for your RSS feed (one of the few tools available that monitor feed stats)