As individuals, we have control over the way we present ourselves to others. Our mannerisms and our speech leave impressions on those with whom we interact, and we can adjust…
1 CommentCategory: Branding
We love "Big Ideas" at One Degree. When I heard about this event I wanted to know more, and wanted to share the details, the background and offer you, our readers, a chance to take in this great event. You will see a display ad to the right with an exclusive code to the One Degree readers for $200 off the conference ticket.
Here is the link http://www.cultgathering.com/ and the code is GHT432.
Calgary-based engagement agency, Cult Collective, had a pretty bold idea: Create a secret circle of cult brands and invite them to a mountain hideaway to swap ideas and honour each other in ceremonious ritual.
Leave a CommentWhere to find inspiring marketing?
Two decades ago if you needed inspiration you could leaf through any number of huge books that showed winners of the CLIOs, Golden Pencils, ADDYs, LIAAs and the Cannes International Advertising Festival. There you would see page after page of amazing ideas. What you discovered mattered because those were the days when advertising was at centre stage of marketing.
Needless to say things have changed. Nowadays advertising is rarely the leading mode of communication – brands are being built in more varied and creative ways. Marketing campaigns give “wows” differently – and often in ways that are not recognized by the judges at awards shows.