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Category: Branding

How To Setup Marketing Automation To Increase Brand Awareness Online

A decade ago, businesses were still trying to wrap their minds around digital technology and modern solutions, but now most start-ups invest in these innovations before anything else. When dipping into a heavily competitive niche, your business needs to offer something unique and unforgettable for…

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The Brand

Recently on Linkedin in the Brand and Communication Management Group, there was a lively discussion. By lively I mean 15 pages representing 265 comments. There was some incredible thinking. I thought it would be interesting to port this over to One Degree and see what…

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How to Build Your Brand on Social Media

How to Build Your Brand on Social Media
Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely free, accessible, and easy to use, and practically everyone is using some platform of it, so you have a large potential audience. What's not to like about all of this?

Unfortunately, not everyone naturally knows how to wade through this social media ocean. With so much to choose from, and so many strategies you could try, how do you know how to build up your following in a way that will actually promote and build your brand? If you find yourself confused about how to get started, don't fret. There are some simple steps that can set you on your way, ensuring you have a social media model that will do wonders you’re your marketing. You want meaningful engagement, which will lead to positive recognition of your brand. Let’s get started with some key things to keep in mind.

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