Svedka vodka announced last week that its cyborg will return in the brand’s upcoming Super Bowl LX ad. The 30-second spot will …
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Branding
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BrandingBright Ideas
The Smartest Holiday Move Amazon Made Was Doing Nothing New
by Mark Ritsonby Mark Ritson 1 minutes read..Three lifelong friends sit on a snowy bench watching children sledding. One of the women fires up her Amazon app and orders …
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BrandingMark RitsonMarketing StrategyStrategy
Four big strategic mistakes Nike needs to reverse
by Derek Lackeyby Derek Lackey 3 minutes readOutgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …