There is nothing more aggravating than getting another copy of Titanic for Christmas, only to have to return it later. Why not have family buy me the DVD’s I want? Here’s my proposal for the upcoming shopping season.
1 CommentCategory: Bright Ideas
Google Analytics provides a great deal of valuable information on the performance of your marketing campaigns, and how visitors interact with your site.
But it is not a log analysis application, and therefore it does not track error pages “out of the box”, unless of course you configure it to do so.
Tracking the dreaded “404 Error Document not Found” page enables site
managers to identify broken links and to fix them. Apparently, there are even some people who will create content to match errors that occur often.
How do I start tracking 404 error pages?
First, you must create a custom 404 error page, and instruct your web server to use it instead of the standard ugly one.
1 CommentLast week’s CMA 2006 Digital Marketing Conference was information-packed and very inspirational, and I’m not just saying that because I am a member of the Conference Committee!
While I learned a lot more than just seven things at the Conference (I took 15 pages of notes), there were a number of key points made by various speakers that really struck me:
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