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Category: Bright Ideas

Tracking 404s With Google Analytics

Google Analytics provides a great deal of valuable information on the performance of your marketing campaigns, and how visitors interact with your site.

But it is not a log analysis application, and therefore it does not track error pages “out of the box”, unless of course you configure it to do so.

Tracking the dreaded “404 Error Document not Found” page enables site
managers to identify broken links and to fix them. Apparently, there are even some people who will create content to match errors that occur often.

How do I start tracking 404 error pages?

First, you must create a custom 404 error page, and instruct your web server to use it instead of the standard ugly one.

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7 Things I Learned at the 2006 Digital Marketing Conference

Last week’s CMA 2006 Digital Marketing Conference was information-packed and very inspirational, and I’m not just saying that because I am a member of the Conference Committee!

While I learned a lot more than just seven things at the Conference (I took 15 pages of notes), there were a number of key points made by various speakers that really struck me:

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Tools I Love: Dropload.com

This is part of an ongoing series dedicated to the tools I regularly use and recommend as an Internet marketer.

What the heck is it?
Dropload.com is an online file delivery service. Have you ever found yourself in the following situation? You’ve got a digital file to get to someone, but it’s way too large to send via email, there’s no time to courier it over on CD-ROM, and the recipient is not technically-savvy enough to do the FTP thing. Well thank heavens for Dropload.com, which allows you to deliver massive digital files to anyone with a valid email address.

Why do I like it?
This service does one thing, and one thing only – deliver a large digital file to a recipient – and does it with ease and simplicity. Even the most technologically-challenged recipients will be able to figure out how to get their hands on the file you are delivering to them. Quite honestly, this service has saved my derriere on a number of occasions.

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