Category: Bright Ideas

by Mario Parisé

For the longest time, I’ve hated advertising. Or at least I thought I hated it. Constantly being interrupted to be “given” messages of absolutely no value to me… it’s enough to make anyone a little exhausted.

It’s no surprise then that I took to the “Advertising Is Dead, Long Live Social Media” mindset like cheese on pizza. I love the idea that every day people like you and me took back control of our lives and told advertisers in unison to bugger off. I love that we’ve taken control of the conversation. And as a marketer myself, I love joining conversations as opposed to simply screaming into the void. Lord knows I would not be in this business if all I had to look forward to was creating work that people either hated or ignored.

But before we hammer the nails into advertising’s coffin, let’s take a step back and reassess what’s really going on.

In reality, I’ve loved many ads. Like so many others, I look forward to each new mini-episode of the Mac vs. PC saga. That’s unfortunately the only example of TV advertising that comes to mind as a positive experience, but consider these print ads, all of which are brilliant and provide real value to me.

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