Category: Bright Ideas

Want to ensure the success of your next product or service?

One way to do this is to buck today’s "more is better" philosophy and instead aim for the utmost simplicity.

Start by reducing the number of features. Cut back on the options. And focus on doing one thing, and only one thing, well.

You can never make something too simple. Don’t believe me? Ask yourself when was the last time you heard someone complain that a product was too easy to use?