By Carolyn Gardner Before you all scream "high shipping fees" which are often the culprit for eTailers, let me go a little further in my definition of "transaction" and how it relates to the August 2007 Tealeaf Technology survey I’m referencing. For the data I’m…
Category: Carolyn Gardner
Since email began in the early 90’s, there’s been a total revolution in the inbox. First it was all about being a cool new way to almost instantly communicate with anyone and everyone who happened to have an email address! Some emails, those with that real wow factor, even included pictures!
Over the years, best practices, industry norms and trends have evolved. Today, email marketing is a tangled web of permissions, HTML coding and design, ISPs open rates, subject lines etc. Because of this, it’s important for email marketers to educate themselves on the latest best practices. It’s also one of the reasons “cardcommunications”:http://www.cardcommunications.com (my company) has published its first-ever quarterly trends report.