One Degree Contributor “Tessa Wegert”:http://www.onedegree.ca/contributors/tessa_wegert has a great Globe & Mail article called “On-line marketing concept gives consumers a say”:http://www.theglobeandmail.com/servlet/ArticleNews/TPStory/LAC/20051013/TWBRANDS13/TPTechnology/Email.
The piece covers the success of marketers and P&G and Kia as they use the Internet to get more consumer involvement in their brands:
Category: Contests & Games
If you haven’t heard about Intel’s newest promotional effort, you’re in for a pre-Halloween treat. The company is “following in the footsteps”:http://www.clickz.com/experts/media/media_buy/article.php/3524906 of the marketing gurus at “Converse”:http://www.converse.com and “Audi”:http://www.audi.com by launching an ingenious branded film contest.
Product placement is old hat compared with this latest approach to merging brands and entertainment. In conjunction with “AtomFilms”:http://www.atomfilms.com, “Intel”:http://www.intel.com is asking consumers to produce original short films based on a “magic wand” theme — and requiring them to use an Intel processor to do it. Submissions to the “Intel Indies Film Contest”:http://www.atomfilms.com/af/spotlight/collections/intel_indies will be judged by a panel of Hollywood directors and film experts, and the winning film will be distributed to AtomFilm viewers.
In the summer issue of IT Business Report I recently read some interesting stats about malware such as spyware and adware. Forrester Research reports that 17% of enterprises it surveyed say their systems are infected with spyware! However, only 60% of those infected really knew if they were infected or not.
And what’s worse, eTrust security management says that 40% of calls to help desks are related to spyware!