New legislation coming into effect on Saturday will impact companies that selling online in Ontario or to Ontarians.
Here are some useful links to get you up-to-speed…
Category: E-commerce
_Launched in 2000, “RedFlagDeals.com”:http://www.redflagdeals.com uses the power of community to alert bargain-hunting consumers to Canadian retailing deals. Headed up by Derek Szeto, a recent university graduate, the site currently boasts over 800,000 unique visitors and over 12 million page views every month._
*One Degree: How does RedFlagDeals make money?*
RedFlagDeals’ (RFD) has two primary sources of revenue: traditional graphical/text advertising and commission sales. The key in terms of generating revenue is really volume. Now that we’ve proven our ability to drive traffic and conversions a lot of retailers are approaching us and we can put together some RFD exclusive packages that gives back to the community, drives sales for the retailers, and allows us to generate a bit more revenue.
*One Degree: How much of your revenue comes from affiliate programs over more traditional display ads?*
On Monday “Marketing Daily”:http://www.marketingmag.ca reported that Sears Canada had just launched a new “online shopping channel”:
bq.. Sears Canada is pioneering what could be the future of shopping: an e-commerce platform that combines TV-style shopping programs and online click and pay methods. The new website, “searswebtv.ca”:http://www.searswebtv.ca, features an on-demand webcast, which links highlighted products directly to online shopping on “sears.ca”:http://www.sears.ca.
The program, still in its pilot stage, offers consumers online informercial-style videos in eight different categories, from women’s fashions to fitness equipment and electronics. The 30-minute videos are hosted by Sandra Gayle, of HGTV’s Design Challenge and include appearances by category personalities like aerobics champion Sharon Mann.
While Gayle talks about the benefits of shoes and laundry machines, the products appear on the right side of the computer screen (outside the video), along with prices and details. Each product name is a link to its featured page on sears.ca.
Frank Rocchetti, Sears’ senior vice-president of merchandising and marketing, calls the initiative “a key differentiator” for the mass retailer.
p. I asked a few of the One Degree team a simple question: “What can we learn from Sears Web TV?”