“Avoid Ambiguity” sounds simple enough – who wants to be ambiguous? But even that bastion of verbal clarity Apple occasionally trips up. …
E-commerce
- E-commerceMobileSearch Marketing
Could This Be Google's Next Killer App?
by One Degreeby One Degree 1 minutes readI found myself standing in the housewares department of my local large department store. And I was annoyed. I’d gone there in …
Tessa Wegert found that, despite being the leader in DVD subscription services in Canada, zip.ca still has a lot to learn about …
- E-commercePrivacy IssuesWeb Sites
Observed: Eight Words That Rocked My World
by One Degreeby One Degree 0 minutes readLast week I was on Henry’s Website in the middle of purchasing some camera gear when I stumbled across a touch of …
And new report shows that we still have a way to go in making Canadians feel comfortable with online shopping. Stefan Eyram …
- E-commerceSEOWeb Sites
Learned: Site Search Best Practices
by One Degreeby One Degree 1 minutes readWe all know that anything to do with search is hot these days. And now the smart companies are starting to take …
- E-commerceE-mail MarketingFive QuestionsWeb Sites
5 Questions For Sharon Oatway – President, VereQuest
by One Degreeby One Degree 2 minutes readEver wonder how well your customer service team is doing at replying to customer e-mail? Sharon Oatway can tell you – and …
2005 online holiday sales forecast from eMarketer: predicting the biggest season ever.
Want a fast, cheap, and practical course in the art and science of online retailing? Look no further than trying to sell …
The Gap takes Gap.com and OldNavy.com off-line while they work on a new site. Have they never heard of a staging server? …
- E-commerceViral Marketing
Saw The Viral, Bought The T-shirt
by One Degreeby One Degree 1 minutes readThe Cyborg Name Generator can teach us a lot about viral marketing, sweating the details, and even the future of e-commerce. Find …

