Promotion is key to building your subscription list. The most obvious way to gain subscribers is to have a subscribe box or link on every page of your site. But do you also need a special offer? For the last day of our series, we take a look at subscription promotion.
Day 5: Subscription Promotion
Do you need to offer a contest to get people to sign up for your newsletter? If you’re a major consumer marketer you seem to from these examples:
CTV’s Insider Newsletter is currently promoting a DVD and CD contest.
Proctor and Gamble’s Home Made Simple site seems to think so, its contest mania! Click over and you could win a some cleaning products and $1000 towards a High Definition TV.
Category: E-mail Acquisition
Have you checked your subscription confirmation page and welcome email messages lately? These are your ‘first impression’ opportunities to new subscribers and worth the attention you pay your newsletter, as well as updating on a regular basis. In Day 4 of Five Days to Increasing your Newsletter Subscriptions we look at subscription confirmations, an important contribution to the health of your subscriber list.
Day 4: Subscription Confirmations
The geek side of me comes out some days when I try to figure out who is using what type of email or subscription service, especially when they present a standard form that doesn’t – quite – graphically fit with the rest of the website. Don’t let your technology dictate user experience of your brand! And especially don’t miss out an opportunity by sending a “form letter” as your Welcome message. Business publications are the worst…
Today we continue to increase our newsletter subscriptions by looking at the subscribe box. Are you even using a box?
Day 2: The Subscribe Box
Here are the 5 things your subscribe box should contain:
* Call to sign up — Free Newsletter, Free Tips, Latest Updates, Email Offers, etc… Try testing to see what works best.