Low-contrast colour palettes may be fashionable, but they won’t do you much good if your designers love them while your customers can’t read them. Ken Schafer shows us examples of what to do and what not to do – yes Apple, we’re talked to you!
Comments closedCategory: E-mail Marketing
“Epsilon Interactive”:http://www.epsiloninteractive.com – “formerly”:http://www.alliancedatasystems.com/news/newsreleases/viewrelease,753949.html Bigfoot Interactive – has announced it is acquiring DoubleClick Email Solutions, the email business of DoubleClick Inc. “Here’s the press release.”:http://www.epsiloninteractive.com/eisite/pressroom/press_releases/pr2006/pr-02-14-06.htm
Epsilon, itself is a division of “Alliance Data Systems”:http://www.alliancedatasystems.com which owns Canada’s “Loyalty Group”:http://www.loyalty.com and their “AIR MILES”:http://www.airmiles.ca national coalition loyalty program.
So what does this all mean to Canadian marketers?
“E-mail Postage”:http://www.google.com/search?q=%22e-mail+postage%22, the use of a “pay-per-email” model to get email delivered, is heating up as a topic for e-mail marketers. The idea has been around for a long time, especially after January 2004 when Bill Gates announced “Microsoft was looking into it”:http://www.cnn.com/2004/TECH/internet/03/05/spam.charge.ap/.
With some “recent announcements”:http://www.goodmailsystems.com/news/pressrelease110705.php from AOL this stuff “is getting coverage in USA Today”:http://www.usatoday.com/tech/news/computersecurity/2006-02-05-aol-yahoo-email_x.htm and the “New York Times”:http://www.nytimes.com/2006/02/05/technology/05AOL.html.
What is email postage?