E-mail Marketing

Stefan Eyram teaches us about bacn and reminds us that spam isn’t healthy for our email marketing diet!

Canadians receive, on average, 206 emails a week. Up to 130 of them are spam! Need to make sure that your emails …

Donna Reid from Canada Post presented a case study at the CMA’s National Convention & Trade Show on direct marketing to small …

We haven’t asked your opinions on an email campaign in a while so I thought I’d put forward this message that hit …

Forrester Research just released a study saying 97% of consumers use email and 94% of marketers utilize it within their marketing mix. …

As if Google‘s free Gmail email service wasn’t good enough, the brilliant minds at Google have come up with yet another feature …

The Unsolicited Electronic Messages Act 2007 just got the OK from New Zealand’s parliament, but how does it relate to us Canadians? …

So, the noise is true – Outlook 2007 renders HTML using the Word HTML editor rather than using Internet Explorer (IE), the …

Take a look at this Starwood Preferred Guest Newsletter and see if you can figure out what they’re doing that very few …

Sometime ago, I took issue with Ken Schafer (and Seth Godin for that matter) when they were reporting the death of email …

Sites often tap their large amount of visitors for idea generation or enhancements, as well as for cross-promotional offers. This reader-submitted article …

Microsoft is shaking up email marketing with its new Office 2007 suite to be released this month. Marketers and aggravated users are …