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Category: E-mail Marketing

Michigan and Utah's Flawed E-mail Registries

In the ongoing battle against spam and, more specifically, the targeting of children, Utah and Michigan lawmakers are looking at creating an email registry that will act like a ‘do-not-call’ list.
Read the Yahoo article from Associated Press.
I applaud the idea of trying to curb pornographic and otherwise inappropriate messages from reaching children but I believe there are fundamental flaws in this line of thinking.

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