At the first ever Canada 3.0 Forum, there was a definite buzz of excitement amongst the over 1000+ attendees who assembled in Stratford, Ontario to participate in a dialogue to define Canada’s future in Digital Media.
The irony that the event, attracting the best and brightest from the Canadian technology industry, academia and government, is being held a hockey arena, was not lost on David Johnston, President of University of Waterloo during his keynote address. This is Canadian collaboration at its finest.
Broadly speaking, digital media is where the creative aspect of content and context meet emerging communication technologies defined here as Web 3.0, or the semantic web. A web that we can interact with to create and disseminate our own content is rapidly accelerating the rate of new media production, be it social media, rich media or otherwise.
The Keynotes on Monday morning introduced many of the government organizations responsible for stewarding Canada’s digital economy through policy and government support. It certainly does seem that all three levels of government understand what is at stake in terms of establishing Canada as a leader in digital media an they have created a number of organizations and committed resources to guide the development of the industry. The buzzword and theme of the event is already clear. Collaboration is the name of the game.
So why is OneDegree.ca covering the event and what does the Canada 3.0 mean to you as a digital marketer?
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