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Category: Five Questions

Five Questions For SideCar

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_Something different this week as we ask Five Questions of “SideCar’s”:http://sidecar.to entire interactive team. SideCar, one of Toronto’s newest boutique interactive firms, recently garnered press for making the shortlist, along with a few better-known agencies, for a very lucrative contract with web-newcomer CWM Inc. The team behind SideCar’s upcoming pitch spoke with One Degree about opportunities, ethics and being a small fish in a big pond._
*One Degree: This pitch opportunity with CWM Inc. is quite a coup for small firm like SideCar. How did you get their attention?*
Stephania, Creative Director: Well, since this is CWM’s first foray into the e-business landscape, it’s only natural they would be interested in taking the plunge with a company on the bleeding edge, a company _avec vision_.
Suzanne, Account Director: Also, as newcomers to the web, they require a great deal of personalized attention. One of the ways we piqued their interest was the level of support we offer throughout the e-business development process. By presenting SideCar as a team who will BE there for CWM, from website genesis to revenue generation, we provided an attractive alternative to larger, more impersonal firms.
Julie, Intern: I heard the client’s assistant’s boyfriend is a designer here.
*One Degree: Can you let us in on some of the pitch tactics SideCar plans on using to secure CWM as a client?*

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Five Questions for Krista Lariviere – President, Hot Banana

Krista Lariviere
_As President & Co-Founder, Krista Lariviere has led “Hot Banana”:http://www.hotbanana.com/ through sustained growth and consistent quarterly profitability from 1999-2005. Hot Banana’s _Active Marketing Web Content Management Suite_ allows non-technical users to fully manage Web site content, make changes on-the-fly, launch Internet marketing campaigns and use WebTrends analytics to measure results and Web site performance._
*One Degree: You call Hot Banana the “Active Marketing Web Content Management Suite”. What do you mean by that?*
Hot Banana is a Web Content Management System (WCM) with fully integrated Active Marketing functionality. We’ve built Hot Banana from the ground up, based upon the four pillars of Internet Marketing, or Active Marketing as we like to call it:
# Web Content Management – the ability for non-technical editors and marketing execs to control Web content in a fast and flexible manner. With on-the-fly editing of the content, corporate Web sites, intranets, extranets and micro marketing sites can all be easily managed and updated with no IT help.
# Internet Marketing – Hot Banana is a platform for the creation and delivery of Internet marketing and email marketing campaigns.
# SEO – Hot Banana is naturally search engine friendly and optimized and organically ranks Web sites very well with all the major search engines.
# Web Analytics – Hot Banana has WebTrends 7 fully integrated and therefore marketing Web analytics can be used to track and measure Web site behaviour and marketing campaign ROI.
With these major Active Marketing attributes, Hot Banana is a platform for all kinds of pro-active marketing activities and therefore plays a significant part in the marketing campaign process cycle: content creation, customer acquisition, lead generation, branding, and customer retention.
*One Degree: You recently did a major upgrade to your site at hotbanana.com. What key learnings from past sites helped you build this one?*

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Five Questions for Dawna Henderson – President, henderson bas

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_Dawna Henderson is President & Managing Partner of “henderson bas”:http://www.theniceagency.com, an agency that focuses on interactive, sales promotion, direct marketing, and campaign integration. Recognized as a leading agency by Marketing and Strategy magazines, henderson bas is renowned for developing superior creative that works. henderson bas discovers interactive and direct opportunities for great brands like, Coca-Cola, FedEx, Honda, Molson, Nike, Levi’s, and Schneider Foods._
*One Degree: Why “the Nice Agency”?*
Well, we’re not the best looking agency, but everyone here has a really great personality.
*One Degree: Many of the campaigns you work on (like Nike’s runTO) are done in conjunction with other agencies. From the client’s perspective, what are the challenges and benefits of bringing in best-of-breed agencies instead of handing everything over to one shop?*

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