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Category: Interactive Agencies

Five Questions for Monique Trottier – Work Industries

Monique_trottierMonique Trottier is an owner and partner of Work Industries, an internet consultancy with expertise in web strategy, online marketing, content development and online communities.

Prior to joining Work Industries, Monique was the internet marketing manager at Raincoast Books, where she implemented the company’s literary podcast series, making Raincoast the first Canadian publisher to podcast. Her work on social networking, corporate blogging, podcasting and personal blogging has led to speaking engagements at Vancouver’s Word on the Street Festival and Wordfest: Banff-Calgary International Writers Festival.

Monique says: "I particularly enjoy helping people understand the web. If you speak geek, I’ll speak geek. But if you don’t, I’ll talk to you at your comfort level. I like to break the mysteries of the web down so that people feel in control of their website and are educated on best practices for the web."

As part of this ongoing interest in de-mystifying technology, Work Industries offers a "personal technologist" service. Monique sat down with One Degree to answer our Five Questions about it.

One Degree: What was the impetus behind developing and offering a "personal technologist" service?

The "Personal Technologist" service started as a way to address the growing number of friends and family who were asking [Work Industries’ founder] James Sherrett and me for technology advice. We didn’t see ourselves as computer experts, camera experts, DVD experts–but our friends and family did. We’re good creative generalists, we can figure things out. In many ways, their demands influenced the creation of the personal technologist service.

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Five Questions for Geoff Whitlock – Lifecapture Interactive

Geoff_whitlock_portrait Lifecapture Interactive is a digital marketing firm that specializes in developing engaging internet properties and digital marketing solutions that help medium and large companies increase brand awareness, drive revenues, reduce costs and intensify customer relationships.  LCI takes pride in providing traceable ROI on all of our online campaigns.

Geoff Whitlock has led Lifecapture since its inception, building a skilled team that has rapidly gained a reputation for its innovative new media projects.
Under his guidance, LCI serves a diverse range of national client accounts in multiple industry sectors. Geoff has overseen many of LCI’s most successful new media projects from the strategic planning phase through to delivery execution and maintenance; including, strategic and tactical Internet market planning, commercial/industrial video and film production, interactive/intuitive web property and sales-focused Internet applications.
Through a diligent and tireless team effort, Geoff has led LCI to become one of Canada’s top 50 fastest growing companies. Having developed a unique business model and multi-level approach to absolute success on the internet, Geoff has enabled LCI to become a player in the international interactive industry.

One Degree: At the bottom of your web site it says "The Internet is more than a web site".  What does that mean?

The internet has evolved far beyond most expectations in a very short period of time.  It is responsible for driving communication, entertainment, information and education to new heights ongoing as content is delivered in all forms from anywhere to everywhere, instantly.  The nature of the medium as it has evolved brings so much more than conventional web sites, it brings individual experiences on mass scales, and with all that is known, we are really just beginning to tap into its ability.

One Degree: It’s getting harder to find good staff as demand for experienced Internet people increases.  How do you find and keep your team?

As of late we have experienced some turnover, as is natural in our industry, but through that experience many things have been brought to light on how to attract and retain good people.  The people on the team are the life blood of a company that does what we do, we learned that they need to know that, and better yet, feel that in what they do every day.  The experience of working should be worth the third of your life that you dedicate to it.

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