The internet offers the modern marketer an increasingly powerful method to target core audiences and communicate their message in a more sophisticated and valuable way.

But keeping up with the latest digital marketing trends can be a real challenge. So here’s a look at some of the most exciting marketing trends that could make it big in 2017.

Conducting online marketing used to be something of a lottery, but social media has taken great leaps in helping all of us achieve a greater market penetration. Although Facebook has changed the rules of its organic reach, it still represents the best way to get high visibility in a way that feels personalised.

And personalised marketing will be a big part of 2017 with interactive features and variable content that encourages repeat visits becoming an essential part of the modern web experience.

 This move towards mass customisation means that knowing your niche audience is now more important than ever. This has even led some commentators to speculate that 2017 could be the year that will see the renaissance of email-based marketing.

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