Last week’s AIMS event in Toronto featured a panel of senior internet executives prognosticating on the future of the net. Panel members Nick Barbuto of Cossette Media, Adam Froman of Delvinia and Jean-Philippe Gauthier of Sympatico/MSN gave a thumbs up on the state of the industry and shared their comments on the AIMS State of the Net-Nation Survey responses, the questions they are getting from clients and where they are focusing their upcoming online marketing efforts.
There were three key points they made:
Search is still in its infancy, therefore expect greater developments coming, cookies will be even more essential in delivering site experience, flash-based video for interactive advertising will be more popular, RSS is a revolution, email needs a revolution, and blogging is (gasp) just a fad.
Category: June Macdonald
Last week Pew Internet released three new reports on different aspects of web usage by American adults: Use of web cams (download PDF) It’s not all voyeuristic… but the fact…
Comments closedPromotion is key to building your subscription list. The most obvious way to gain subscribers is to have a subscribe box or link on every page of your site. But do you also need a special offer? For the last day of our series, we take a look at subscription promotion.
Day 5: Subscription Promotion
Do you need to offer a contest to get people to sign up for your newsletter? If you’re a major consumer marketer you seem to from these examples:
CTV’s Insider Newsletter is currently promoting a DVD and CD contest.
Proctor and Gamble’s Home Made Simple site seems to think so, its contest mania! Click over and you could win a some cleaning products and $1000 towards a High Definition TV.