Marketing Sherpa and EmailLabs both released email marketing reports yesterday chock full of good info for marketers looking to improve their results.
The Marketing Sherpa Email Marketing Benchmark Guide 2006, according to the executive summary, reveals campaign segmentation efforts are achieving dramatically higher results than those with no segmentation at all, and that even if your list is as small as 5000 names, it can be well worth the effort.
Category: June Macdonald
Okay, I know I’ve been really grumpy about my ‘net experiences lately, but this morning was very different. I’ve been a registered user at globeandmail.com for a while, and that was fine. Not too exciting, and in fact if they’d wanted to send me email I would have been fine with that, but they didn’t bother me.
Then, feeling like a belated convert, after a long time sighing every time I saw one of those darn “Insiders only” keys next to an article that looked interesting, I finally signed up.
Friday’s release of a new report from eROI published on emarketer is a glaring example of why you have to look hard at email marketing reports to comprehend what is really going on. If I hadn’t read this one carefully I would think that: a) if I have a large mailing list I’m automatically getting lower response, and b) I should be mailing on Saturday.
Neither of these is true.