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Category: June Macdonald

Calgary's Critical Mass Tops Forrester Interactive Agency List

Critical Mass was named by Forrester as the leading web development agency in North America for the second year in a row. I asked for comments on the win from SVP of Strategy, Neil Clemmons.
One Degree: Congratulations on the win! Marketing Magazine quoted Forrester’s Harley Manning, VP of customer experience research, describing Critical Mass as “a throwback to the early days of the Web. The agency exudes earnest excitement about crafting sites that maximize the potential of this still-young medium.” How do you keep up and grow that enthusiasm?

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Email Mangling: Are You Seeing What I See?

This is always a hard one to explain to clients: why doesn’t my email look the same on Lotus, Outlook 2000, 2003, etc, on webmail…
MarketingSherpa’s report today, 71% of Big Companies Use Email Marketing But Many Make HTML Mistakes highlights a problem many email campaigns do not address: the mangling of html in different email clients. How do you address this?
One of the most interesting bits of information shared that I have been looking for myself, is a breakdown on types of email client used.

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