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Category: Kate Trgovac

Northern Voice Day 1 – A Recap

Published March 2, 2007

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Last week I attended the Northern Voice Conference – Canada’s blogging conference.  While attending, James Sherrett and I took some detailed notes to share with the One Degree Community.
These shorthand notes represent what was presented at the conference.  For ease-of-use, I have formatted them with the Session Name, Presenter, its Big idea and a ha moments, as well as links mentioned in the presentation.

Day 1

All sessions were recorded and the recordings can be found through the Northern Voice page on Podcastspot.

Day 1: Northern Voice Moosecamp, where almost all sessions are available as podcasts and with notes in a wiki format.

Social Media and the Dispora

Roland Tanglao

* with greater diversity of experience available how can people connect with their communities?

* an investigation of how personal identity is fostered by social media technology

** in particular, how Philipino cultures all over the world have embraced blogging

* discussion on how our personal relationships are becoming more mediated through social technologies and how that can change them

** people have relationships with people that are deep and rich yet they’ve never met in person

* knowing someone becomes independent from meeting someone

* observation: we all have such diverse backgrounds that there are fewer standard, shared stories

* discussion of the conflict, negotiation and confluence of personal identities between the stories we collect and tell about ourselves and our inheritances — race, language, location all become changeable

* Roland brings up the notion of co-option — how people can play at being something they don’t believe that they are — he lived in Germany and could answer the phone in German so well that anyone on the other end believed he was German — so was he German? He never felt German.

* the person who first tells the story / who names the names is the first mover and they’re the first to tell the story so they have a responsibility to tell it correctly

*Overall* great session, reinforcing my belief that the best training for understand and dealing with online communities is a broad liberal arts background mixed with a technical / tool capacity

Audio for the session.

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Rewind '06, Fast Forward '07 – Kate Trgovac

Published December 11, 2006

We’ve got about two weeks here at the One Degree offices (virtual as they may be) before we break for the holidays. To wrap up the year in fine style I’ve asked some of the One Degree Contributors to provide us with a rewind of 2006 and a fast forward to 2007 to give you something substantial to chew on as the days get shorter. Kate Trgovac shares her thoughts on the highs and lows of this year and what we can expect next year…

1. Rewind – What trends in Internet marketing surprised you in 2006? Brands having MySpace pages.

2. Rewind – Did you add any new tools to your online marketing toolkit in 2006? YouTube … PumpTalk at Petro-Canada was really successful and provided some great learnings and insight.

3. Fast Forward – What do you see as the biggest trends in Internet Marketing in 2007? Niche rules. The long tail rules. Marketers are going to have to get way smarter and way faster about finding their really passionate and really profitable audiences. Marketers must embrace the long tail and stay nimble. Also .. tech & marketing will need to develop closer relationships. I don’t know that marketing, in its current traditional form, can stay up to date. Consumers innovate faster than we do. We need to surround ourselves with smart geeks and smart customers – people who can keep us up to date and honest.

4. Fast Forward – At the end of 2007, what do you expect we’ll be looking back at as overhyped?
At the risk of being unpopular … SecondLife. I don’t think it’s sufficient for realworld brands just to open stores there. What about the unique SecondLife brands? My concern is that it’s working simply because its new. But is there a sustainable model for using SL for a realworld brand? I’m not convinced we’ve seen it yet.

5. Fast Forward – Any SPECIFIC predictions for 2007? Buy-outs, bubbles bursting, records broken, reputations toppled, break-out companies? In sticking with my niche theme … big social networks that don’t protect my privacy or my identity will fail. Smaller, more easily trustable social networks will thrive (so MySpace drops while Maya’s Mom grows). More focus on kids and families as we start to realize that the current generation lives and breathes digital in a way older folks don’t. Integration of assets across delivery platforms—anyone who can easily get my pictures to be stored on flickr, featured in my blog, streamed to my brother’s cell phone and featured on the TV in my parents living room will win. One content source; many painless access points.

Continue readingRewind '06, Fast Forward '07 – Kate Trgovac
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