Press "Enter" to skip to content

Category: Kate Trgovac

Election 2006 and Social Media – The NDP

Published January 16, 2006

Be sure to check out all five articles in this series:

The Internet has been held up as the distribution medium of choice for "the little guy".  With a little tech savvy and a decent graphics program, an individual could have a voice that has the potential to be equally heard along with the big guys.  The NDP is often portrayed as "the little guy" in Canadian politics; how are they taking advantage of social media to promote their message and engage their constituency in an authentic conversation?

Continue readingElection 2006 and Social Media – The NDP
1 Comment

Election 2006 and Social Media – The Bloc Quebecois

Published January 11, 2006

Be sure to check out all five articles in this series:

The Bloc Québecois is in a unique position as a national political party; they are serving a regional constituency with a small number of candidates. As a result, their use of Social Media seems to be focused around a specific type of interaction: create a central place where party members and supporters can contribute to the vision of the Bloc.

Continue readingElection 2006 and Social Media – The Bloc Quebecois
Comments closed

Election 2006 and Social Media – The Conservatives

Published January 10, 2006

Be sure to check out all five articles in this series:

The blogosphere is no stranger to political opinion and debate. Canadians of every political stripe are blogging about candidates, policies and issues in all levels of government. In some cases, elected officials are also blogging, both to keep their constituency informed and to take swipes at their political opponents.

With Election 2006 fully underway, I took a look at the major political parties in Canada and how they, their candidates and their supporters are using social media to get their message across.

In this 5 part series, I review who’s blogging, podcasting, emailing, and interacting to promote their agenda online. In the spirit of full disclosure, I tend towards the left hand side of the political spectrum, but as a marketer, I’m interested in what all parties are doing to further the political conversation. But first, what do I mean by “social media”? I like Stowe Boyd’s definition of it:

Social Media are those forms of publishing that are based on a dynamic interaction, a conversation, between the author and active readers, in contrast with traditional broadcast media where the ‘audience’ is a passive ‘consumer’ of ‘content’.

Continue readingElection 2006 and Social Media – The Conservatives
Comments closed