_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference. Here are her notes on the “McDonald’s Corporation – Roadmap to a Corporate Blogging Strategy” session._
This was a solid conversation on initiating a corporate blogging strategy led by Chris Shipley, Executive Producer of Blogon. Steve Wilson is the Senior Director of Global Web Communications for McDonald’s. About 18 months ago he started planning the strategic use of blogs for internal communications at McDonald’s; last week, the President and COO of McDonald’s, Mike Roberts, launched his blog (the first at McDonald’s). Steve shared some of the challenges and steps to getting to Roberts’ blog.
Category: Kate Trgovac
_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference._
This was an exceptional panel chaired by Susan Mernit, Partner 5ive and former VP from Netscape. The panel centered on a conversation about online communities and how companies can successfully interact with them. The net-net – engaging with communities in the blogosphere can be a tricky business.
_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference. Here she shares some of her notes on the “Listening to the Blogosphere” panel._
Moderated by Elisabeth Albrycht of Blogging Planet, a discussion on how companies can listen in on the blogosphere to hear what customers are saying.
Key points covered:
Don’t look at it as “just blogs” – Randall McAdory from DaimlerChrysler comments that enthusiasts for your brand or product are extremely influential – regard them as such.
When queried about the tools used to monitor conversations, Mary Hodder (CEO of Bloqx) shared the following:
* Track Google News alerts about your product/brand,
* Use deli.cio.us links for your product
* Set-up custom search phrases on BlogPulse, Bloglines, and Technorati
* Watch the Feedburner Feed stats for your RSS feed (one of the few tools available that monitor feed stats)