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Category: Michael Garrity

My Five Facebook Predictions (and Why They Will Matter to Marketers)

After attending the Facebook Developers Camp in Toronto a few weeks ago, I’ve been musing on a set of predictions for what’s next in the Facebook ecosystem. Those musings (mixed with a dangerously small amount of web research) have culminated in five predictions about Facebook’s evolution which I believe will have a major impact on online marketing.

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The Emergence of “Emergence Marketing”

Over the last year I have become an increasingly radical convert to the school of “Emergence” theory (i.e. the way that complex systems and patterns arise out of the culmination of relatively simple interactions). There are hundreds if not thousands of academics, authors and modern day philosophers who are exploring the ways that Emergence can better explain and even reshape the world that we live in today, from economic theory to organizational development.

My question is: what will the implications of Emergence theory mean for the evolution of marketing?

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