All too often people make wrong assumptions. One of those wrong assumptions is that Podcasting is easy. All you have to do it hit play and start babbling (if only that were true).
Last week “I co-hosted Across The Sound”:http://www.acrossthesound.net/2006/05/ats_31_the_new_.html (the highly listened to Podcast from Life After The 30-Second Spot author, “Joseph Jaffe”:http://www.jaffejuice.com/) and man, it is a lot of work.
Mid-week Joseph sent me his show notes which included a list of discussions topics, our “winners” and “losers” of the week, and more. I spent the better part of my nights staying in the loop on all of the developments related to the topics, as well as looking out for new emerging events that might be more relevant by the time we would record.
The final product sounds smooth, but I know that Joseph puts a bunch of production time (aside from the usual glitches that arise when a new technology is in play) towards each episode. To be honest, I don’t know how he manages to Blog, Podcast, speak, travel and still do client work (there must be two of him).
Why is this important to marketers?
Category: Mitch Joel
It’s been a crazy week. Between attending Search Engine Strategies Toronto, “DemoCamp Toronto”:http://barcamp.org/TorCampDemoCamp5 (thanks again for the invite “Ken”:http://www.onedegree.ca/category/ken-schafer) and the “Sympatico MSN Digital Ad Summit 06”:http://www.digitaladsummit.com, I’ve learned and seen too much to digest.
One of the moments that is still nibbling at me is the power of reciprocated links in relation to Google Juice. At Search Engine Strategies Toronto, there was a Link Strategies panel that included Rae Hoffman of “Sugarrae”:http://www.sugarrae.com/. Hoffman is superb at getting links and clearly knows much more about the topic than I do. Hoffman asserted that reciprocated links are all but irrelevant to the smarter search engines. I posted in more details the chain of events here: “Rae Hoffman On Links At Search Engine Strategies Toronto”:http://www.twistimage.com/blog/archives/000550.html along with her full (and unedited) response here: “Rae Hoffman Responds”:http://www.twistimage.com/blog/archives/000551.html.
It turns out that understanding linking or even how search engines rank results is harder than breaking The Da Vinci Code.
In less than three days since my initial posting, it has secured the number three position in Google when you search for the term “rae hoffman” (no quote marks needed). It appears ahead of her core domain site. I’m stumped.
_This is a Guest Contribution by Mitch Joel._
Maybe I got a little over excited but I don’t think so. I think there comes a time in every person’s life when they read something that they knew, felt or saw coming but never put it into words.
It happened to me.
It happened when I read the article, “Inside The New World Of Listenomics by Bob Garfield”:http://adage.com/news.cms?newsId=46329 _(registration required)_. Garfield is an ad critic for Ad Age Magazine and also the author of “And Now A Few Words From Me”:http://www.amazon.ca/exec/obidos/ASIN/0071403167/imho0b-20 (a brilliant read on the advertising world) and his take on branding and how it is evolving really drove home some strong messages.