In Part 1 of this article, we talked about setting up domains specifically to cater to the mobile user. What mobile users? Well, that’s what Part 2 is about – the reasons why 2008 could finally be the year consumers in Canada adopt the mobile web.
1 CommentCategory: Mobile
Could 2008 be the year Canadian consumers adopt the mobile web? Phil Barrett thinks so and he’ll tell you why in this two part series about marketing on the mobile web.
1 CommentSteve Levy, President of Market Research in Eastern Canada for IPSOS Reid, declared at this week’s CMA digital marketing conference that there is no mobile marketing in Canada. According to their research, 27% of Canadian marketers agree that mobile marketing will be very important in the future with 9% indicating they are practicing it now. Steve indicated he didn’t know how anybody could actually be doing mobile marketing now as Canadian carriers don’t yet support it.
I had an opportunity to speak with Steve after his presentation and suggested that his definition of Mobile Marketing was likely different from the 9% practicing it in Canada today.