Normally we don’t quote press releases at length but I thought this one for MobileMonday Toronto did a pretty good job of summing up what’s happening with this newly minted organization here in Toronto:
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One Degree: “Patrick, how do you think Toronto Hydro has done with the launch of the first phase of the Toronto WiFi blanket, and have your initial thoughts changes since the March announcement?”
1 Comment_This is part of our new “Interesting”:http://www.onedegree.ca/category/interesting feature “we announced in April”:http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an “interesting” site you think we should feature let us know._
I asked Al Sajoo, Vice President & CTO of “MVive Media Group”:http://www.mvive.com why MVive was interesting:
*One Degree: Who needs you?*
Everyone needs MVive – businesses who want to build relationships with their loyal customers while also gaining new customers; and consumers looking for exclusive deals and timely, meaningful communications with their favourite brands.
*One Degree: Why do they need you?*
Both businesses and consumers need us because we empower the consumer to control what is marketed to their mobile device while at the same time allowing businesses to go where traditional marketing does not. The power of the mobile phone lies in the need it has created to keep people constantly in touch with their world. This need is now driving the next marketing revolution as consumers and businesses also look to constantly stay in touch.