Category: Nima Asrar Haghighi

In this final part of his four-part series on optimizing your site for personalized and universal search, Nima Asrar Haghighi offers some final thoughts on the role Pay-Per-Click (PPC) campaigns can play in improving your search results in this new era of personalized search.

In this third part of his four-part series on optimizing your site for personalized and universal search, Nima Asrar Haghighi offers strategies how to persuade your visitors to click on your listing to begin with and how to be sticky enough to keep them coming back.