Starbucks is running great retro-looking TV and print ads this season – all of them matching in-store merchandising for their seasonal “Red Cup” promotion – and all leading to their new Red Cup microsite.
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Today’s Globe and Mail says the federal government is looking at getting out of the map printing business and providing digital files online for a fee or free. The move is cost-cutting, and is supportedly very clearly by the numbers: in 2003 over 330,000 maps were distributed, in 2004, over 261,000, but in the past year only 2000+ as more files are available online.
Brad Green, President of World of Maps, is reportedly starting a letter-writing campaign, though there is no word of it on their site.