Offline To Online

We here at One Degree have built a little cottage industry out of following the online adventures of Gordon & Frank – …

Have you seen the TV commercials (remember those?) for Kellogg’s Nutri-Grain Munch’ems? You know, the ones with the David Blaine “street magic” …

You know Chevy’s extremely serious young star of their current ad series – known to all simply as “Johnny”? We took a …

Dear Kraft Canada, You have replaced my old standby td.com as my prime example of Canada’s most embarrassing corporate web gaffes. Not …

There’s an established and long-standing process to developing and choosing names for new products. In fact, this is a business in and …

I really love the transformative and disruptive qualities of the Internet. Again yesterday I was reminded of how significant the impacts of …

While Joseph Jaffe explains “Life After The 30-Second Spot” to us, there is still some life left in TV ads with great …

Can the Internet help 26-year-old Canadian Kyle MacDonald trade his way up from one red paperclip to a house? Ken Schafer asked …

One week after registering an alternate to one used in Bell Canada’s ubiquitous “Bell Beavers” ads, One Degree has learned a lot …

Bell’s new mascots – two talking beavers named Frank and Gordon – have an eponymous web site – frankandgordon.ca. I’m glad to …

Nowhere in a store full of Red Cup promotional signage does Starbucks mention that there is a related web site called TheRedCup.com. …

With 2005 drawing to a close, it’s time for the interactive advertising year in review. Tessa Wegert brings us a month by …