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Search Engine Strategies Toronto 2007 – Day 2 Highlights

Published June 20, 2007

The Search Engine Strategies Toronto conference was held in Toronto, Canada on June 12-13, 2007 at the Metro Toronto Convention Centre. As always, it was a tightly-run event that was jam-packed with valuable information.

Here are some of the highlights from sessions I attended on Day 2:

Session: Seth Godin Keynote Presentation

  • "Search didn’t become a business until the yellow pages." – Seth Godin
  • In the battle between SEO tricksters and search engines, "the search engines are really winning" because they are becoming much better at determining relevance.
  • "Search engine advertising is a classic example of permission marketing."
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Growing B2B With Collaborative Web Technologies

Published May 23, 2007

My last video from the CMA‘s National Convention & Trade Show was with Mark Zwicker, VP of Business Development at St. Joseph’s Communications. Mark provided a case study for attendees, and stressed that while clients are generally resistant to changes, providing analytic proof of bottom-line savings are hard to overlook.

(If you are reading the feed version of this you’ll need to click through to see the video.)

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