If a picture is worth a thousand words, what is a video clip worth?
This past weekend I purchased my third Webcam – a gift for a friend – and it really got me thinking about the power of video on the Internet, both as a communication and a marketing tool.
Regardless of whether or not the video is live or pre-recorded, downloaded, streamed, or podcast, it’s impossible to deny the power and impact of full-motion moving images served up online.
There’s an inherent immediacy to video that static images and words usually can’t capture, and I’m of the belief that video can, and usually does, engage people on a more emotional (even primal) level.
Category: Podcasting
Be sure to check out all five articles in this series:
- Election 2006 and Social Media – The Liberals
- Election 2006 and Social Media – The Green Party
- Election 2006 and Social Media – The NDP
- Election 2006 and Social Media – The Bloc Quebecois
- Election 2006 and Social Media – The Conservatives
The Internet has been held up as the distribution medium of choice for "the little guy". With a little tech savvy and a decent graphics program, an individual could have a voice that has the potential to be equally heard along with the big guys. The NDP is often portrayed as "the little guy" in Canadian politics; how are they taking advantage of social media to promote their message and engage their constituency in an authentic conversation?
1 CommentBe sure to check out all five articles in this series:
- Election 2006 and Social Media – The Liberals
- Election 2006 and Social Media – The Green Party
- Election 2006 and Social Media – The NDP
- Election 2006 and Social Media – The Bloc Quebecois
- Election 2006 and Social Media – The Conservatives
The blogosphere is no stranger to political opinion and debate. Canadians of every political stripe are blogging about candidates, policies and issues in all levels of government. In some cases, elected officials are also blogging, both to keep their constituency informed and to take swipes at their political opponents.
With Election 2006 fully underway, I took a look at the major political parties in Canada and how they, their candidates and their supporters are using social media to get their message across.
In this 5 part series, I review who’s blogging, podcasting, emailing, and interacting to promote their agenda online. In the spirit of full disclosure, I tend towards the left hand side of the political spectrum, but as a marketer, I’m interested in what all parties are doing to further the political conversation. But first, what do I mean by “social media”? I like Stowe Boyd’s definition of it:
Comments closedSocial Media are those forms of publishing that are based on a dynamic interaction, a conversation, between the author and active readers, in contrast with traditional broadcast media where the ‘audience’ is a passive ‘consumer’ of ‘content’.