_This article is by Guest Contributor Kate Trgovac, reporting on the recent “BlogOn”:http://www.blogonevent.com/blogon2005 conference in New York._
Cameron Reilly, founder of “The Podcast Network”:http://www.thepodcastnetwork.com/ moderated a great session on using “podcasting”:http://en.wikipedia.org/wiki/Podcasting as a marketing channel. Reilly started the session by asking about the panel’s experience with podcasts.
Cydni Tetro, VP Marketing, NextPage described “her company’s current use of podcasts”:http://blog.nextpage.com/ as a brand builder using 10 to 15 minute interviews with experts in their industry. They work with “PodTech.net”:http://podtech.net/ as their podcasting partner. As measurement, they track all stats regarding subscriptions and downloads, but they are not concerned with monetizing it.
Category: Podcasting
The first one “I can remember seeing”:http://tessawegert.blogs.com/ttime/2005/06/podcasting_quee.html was on “BravoTV.com”:http://www.bravotv.com back in June, offering access to additional content from the popular show “Queer Eye for the Straight Guy.” It was the last thing I expected to find online, particularly on a TV network site. Since then, so many others have been cropping up that now when I learn of a new one I barely bat an eye.
What’s the latest medium to tickle offline media’s fancy? Podcasts.
It’s always nice to see new Internet start-ups with a 416 area code so it is with great pleasure that we point you to Enablr…
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