Category: PromoPosts

You already know that testimonials eliminate doubt by giving hype-weary prospects unbiased proof. Well, sort of. Because if you don’t use testimonials strategically, they’ll be ignored. Or worse, they’ll hurt…

As marketers, we like to be cute and clever. We love a witty turn of phrase. Or a sly double entendre. Trouble is, your customers don’t care. In fact, test…

Keywords will always be the crux of searchable web writing. But too many sites neglect their closest allies—synonyms. (Quick grammar lesson: Synonyms are words that mean the same thing. "Large,"…