PromoPosts

The following is a sponsored post by Commune Media. If you’ve marketed for major brands, you know that every inch of their …

The following is a sponsored post by Commune Media. If you live in Canada these days, a certain telephone company might have …

You can probably pick off your customer demographics like cans with a BB gun. Male, white, 35 to 50, university educated, urban—pop, …

Let’s face it: In marketing, everyone has an opinion.   But opinions don’t guarantee traffic or conversions. That’s why top internet copywriters …

You already know that testimonials eliminate doubt by giving hype-weary prospects unbiased proof. Well, sort of. Because if you don’t use testimonials …

As marketers, we like to be cute and clever. We love a witty turn of phrase. Or a sly double entendre. Trouble …

Keywords will always be the crux of searchable web writing. But too many sites neglect their closest allies—synonyms. (Quick grammar lesson: Synonyms …

Imagine a garden, overgrown with twining weeds and prickly bushes. Earwigs and slugs lurk under every rock. It’s painful just to look …

SEO copywriting is a knock-down, drag-out fight between readability and searchability. In one corner is your audience. Impatient. No desire to wade …

Like many online marketers, you might assume that altering your copy for disabled users—specifically those with visual impairments—isn’t worth it. But if …

What’s the easiest way to capture more visitors? If you’re smart, you’ll know that "dumbing down" is a simple solution. Why? Because …

Crave traffic? Then you probably know that linking from page to page affects your site’s search performance. But given the average site’s …