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Category: Rant

Email is Dead.

This article made me think. (Technology professionals say email's popularity will decline) Canada.com. I believe we lost the power and effectiveness of email – the (one time) Killer App on da Net, when the PDA hit a certain saturation point. We are tethered to our…

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We need BIGGER ideas!

by Mario Parisé I've noticed a theme lately on various marketing and advertising blogs.  The theme (or meme?) is that the Big Idea is either dead, dying, or at a minimum no longer relevant. This notion angers me. Why? Let’s look at the argument that…

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