Search marketing rated “Very Effective” by MarketingSherpa readers in second annual survey.
Comments closedCategory: Search Marketing
If you’re a fan of AdWords, Google’s popular paid search system, you’d probably love to get a behind-the-scenes view of how your competitors (or your clients’ competitors) are using it. Before you hire a rogue operative to infiltrate the competition’s headquarters, spend some time surfing GoogSpy. But be warned, it can be addictive!
GoogSpy is one of my favourite (albeit arcane) research tools, and I still can’t believe it is both legal and free. GoogSpy has analyzed (and archived) millions of Google search results and allows you to do research into how other companies are using the AdWords system.
If you take a close look at the screen capture above you’ll notice that beneath these results for Statistics Canada there are four links to “English – Français – Important Notices – Avis importants”.
It seems that Google is now offering direct links to key areas of some sites from within the search results.
Very cool.