This was sent to me by the folks at MobileStorm.com. It’s a video promoting their upcoming white paper entitled "Digital Messaging Best Practices For Geniuses" From a B2B perspective, I…
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Search Marketing is HOT and should be a key piece in online marketing campaigns as well as a complement to online communications strategies. But not every marketing department, corporate communications team, PR firm or ad agency knows how to do search really well. Fortunately, SEMPO Canada is here to help. SEMPO is a recently launched Canadian offshoot of the American Search Engine Marketing Professional¹s
Organization. One Degree sat down with co-founders Ken Jurina of epiar.com and Alexandre Brabant from eMarketing101.net to discuss SEMPO Canada and the state of search marketing here in the great white north.
In Part 1 of this post, we talked about the importance of quality score and different ways to improve it. In Part 2 I’ll address additional ways to optimize your PPC campaigns, including ad testing and landing page optimization. Click through for the rest of the scoop on how to get the best ROI on your PPC campaigns.
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