2008 was the year social media began to break into mainstream consciousness and become part of the common vernacular.
The explosion of articles, initial case studies, and usage statistics appearing in traditional media publications and conferences and the awareness and potential impact of social networks such as Facebook, Flickr, YouTube, and Twitter has been growing within marketing circles and corporate boardrooms.
The awareness of the new realities of how consumers interact with brands is permeating conversations at companies large and small. With many brands, getting involved in direct-with-consumer (DWC) interactions online is no longer an area to be explored or questioned, but is something they must actively seek to participate in or suffer competitive disadvantages.
The social web is a reality and learning how to incorporate the new landscape is a priority.
If you haven’t already dipped your toes into the conversation, 2009 is the year to do it. While there are potential pitfalls to be aware of, taking simple and actionable steps to get involved and educate yourself as a communicator can help lay the broader framework and mitigate any negative consequences from jumping in head first without a solid strategy and framework.
Nine easy ways to integrate with and participate in the social web:
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