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Category: Social Media

Don Tapscott Inspires At The CMA's National Convention

Published May 17, 2007

Don_tapscott_cma The best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm".  Author of Wikinomics, Don spoke on the transformation of marketing, and described the web as "becoming a new form of production," as all users connect to it and collaborate.

Don outlined four drivers for this shift of the web, and provided detailed examples and metrics to buttress his claims.  While the concepts might be straight-forward, when integrated they become a highly thought-out and developed map for change:

  1. The "new" web -> Web 2.0 (consisting of a variety of mediums):

    • The Thing – the utility we use to connect to the web.
    • The availability of broadband mobility, and high-bandwidth capable devices
    • Geo-Spaciality – The availability of the web from any location
    • True-multimedia
    • Web Services
    • Integration
  2. The Net Generation – For the first generation to grow up entirely on digital technologies Don provided the following quote to describe them; "We [the older-than-baby-boomer-children generation] are all digital immigrants, they [the kids] are all digital natives."
  3. The Social Revolution
  4. The Economic Revolution (consisting of four caveats);
    • Peering
    • Transparency – being open
    • Sharing -Mass Collaboration
    • Acting Globally
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Sears.ca "CGM-driven" Wishbook Campaign leaves me feeling like Scrooge

Published May 15, 2007

I saw an announcement from Media in Canada  today titled "Sears Trying CGM for Christmas Catalogue". Ooo, CGM – yay consumers! But alas, Tiny Tim, I got excited too soon. While checking out Sears.ca’s campaign, I encountered three very cranky Christmas Ghosts:

Ghost #1 "Voting" does not equal "CGM"
I read the Media in Canada article which basically said that Sears is letting customers vote on one of four pre-selected catalog covers (presumably) designed by their agency. CGM is Consumer Generated Media. The consumers have generated NOTHING here, except an email mailing list for future exploitation by Sears. It would be CGM if Sears committed to picking a design that was created by a consumer. I’m not sure if this is a mis-label by Media in Canada, or Sears.ca trying to play the "we do social media" card. Either way .. unfortunate.

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Five Questions for Pete Forde – Looking Real Good

Published May 15, 2007

Looking_good_logo
Pete Forde slaved away in the shadows of Microsoft development for a decade until Ruby on Rails clicked its heels three times, forcing Pete to help found Unspace. Demanding, innovative, and not a little eccentric, Pete is the sort of person whom interesting projects tend to follow around. Pete’s concern for quality is as much a personal drive as it is a professional one, and informs his approaches to programming and brainstorming with unwavering strength.
Pete has deftly handled clients from retail entities like Chapters to energy brokerages and government institutions — all while managing to drum in a rock band in his "spare" time. Dedicated to the idea of constructive community, Pete is the monthly host of Toronto Rails Pub Nite, and couldn’t be happier to go to work every day with the most intelligent people he’s ever met.

One Degree: What is Looking Real Good all about?

Looking Real Good is a fun, non-commercial web project where every day there is a new, interesting person on the homepage for 24 hours. People are encouraged to upload portraits of themselves, and describe where they come from and what they are passionate about. In contrast to similar concepts, we do not allow visitors to comment or vote on the photographs. We’re hoping a smiling face will inject some positive energy into your day when you get to work in the morning.

One Degree: How did you come about the idea, and what do hope to accomplish with it?

In Toronto we have NOW Magazine, which has a weekly My Style feature. My sister Lindsay is a talented costume designer; we both read that page even though it sucks. I wanted to support her work, as well as adapt the NOW feature for the web, but without the suck.
One common complaint in web development circles is that we have these specialized abilities, but they are often only used to realize the dreams of other people. Simple concepts like Looking Real Good are an opportunity to do something fun that hopefully makes the world a slightly more interesting place.

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