This morning I attended the “AIMS Canada”:http://www.aimscanada.com AM conference on Building Online Communities. Below is a recap of the conference, with some great take-away.
Category: Social Media
This Wednesday, April 25th, AIMS Canada will be holding an event designed around Building Online Community.
With Jennifer Evans from Sequentia, Robert Kozinets from Schulich, and Lee Dale from Smack Inc., the event’s informative agenda will help time-starved people with crash-course in community, while still being able to make it back to the office before noon.
Event organizer Kathryn Lagden described the speaker list as “a good balance between an academic understanding of communities, and a more practical one.” She continued by describing how “having a bigger picture understanding on ‘why these things are happening’ is key to the event.”
If you haven’t signed up, head over the the Event Registration Page and sign-up. If you are there, don’t hesitate to say hello!
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I own threadless shirts, and love seeing their new, and often campy, designs on a weekly basis. With some previous coverage of threadless on previous One Degree posts about saving abandoned shopping carts, this article provides a bit of a case-study on the offset communities threadless has generated.
The first question to answer is; What is threadless? In short, threadless is a community-oriented, and centred, t-shirt store which users submit designs and concepts. Designs are voted on by the community, and winners are not only printed, but compensated monetarily as well.
While specifically dealing with adult t-shirts, threadless has since branched off to make kids t-shirts over at threadless kids, as well as the new Naked and Angry – a separate community which has made user-submitted ties and wallpaper.
Where threadless has excelled is is by maturing a creative community which has generating subsequent communities based off of its original concept. These communities however, are not run by Skinnycorp (threadless’ parent company), but rather by its customers. Loves Threadless is a blog about threadless, and is run by a web developer and blogger. The community site discusses the new weekly designs (updated every Monday), and takes the conversation about the shirts to a new level. Looking at the site’s statistics, the average daily visits are over 200 from all over the world, and while small, presents a nice audience heavily interested in the product.
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