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Category: Stefan Eyram

Will Canada Shop Online This Season?

This week I read about “a report”:http://www.caast.com/release/default.asp?aID=145 conducted by “Forrester Research”:http://www.forrester.com for “CAAST”:http://www.caast.com (Canadian Alliance Against Software Theft). If you are selling online in Canada this is a scary report. It indicates that Canadians are wary of shopping online. *A full 40% of Canadians surveyed said they will not shop online this holiday season.*
Why will these Canadians not shop online?

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Porn, the Best Practices Industry

Over the weekend I read the Toronto Star page two headline “iPod Portal For Pocket Porn”:http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&call_pageid=971358637177&c=Article&cid=1132354213816 _(reg req’d)_
“iPod” and “porn” in the same sentence? I should have expected it but never really thought people would use their iPod Video to (as the article puts it) listen to “the Barenaked Ladies” and watch “Bare Naked Ladies”.
While Apple hypes the fact it took only 20 days to register one million paid video downloads it only took one website featuring pin-up girls a single week to do the same!
Is the porn industry a picture of Best Practices?

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Business Cards And Permission

Reading “Chip’s Deliverability Tips”:http://etdeliverability.typepad.com/chips_deliverability_tips/2005/11/business_card_i.html over the weekend got me thinking about spam, permission and privacy. It especially made me consider the tendency for people to believe that if they have someone’s business card it means they have “implied” permission to communicate with them.
From a privacy perspective and Canadian PIPEDA privacy laws we know that anything contained on a business card, or in a business directory, is information that is open for use by others as it is published information. But taking this information and adding it to an email list will always constitute spam.

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