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Category: Strategy

Attention Social Media Fence-Sitters: Watch This Video

Published May 23, 2007

If you are on the fence with whether you should be blogging, podcasting, or interacting online – this video is for you. David Jones, SVP at Fleishman-Hillard, provides some helpful tools for evaluating if social media is the right medium for your brand.

Shot while attending the “CMA’s”:http://www.the-cma.org National Convention & Trade Show.

(If you are reading the feed version of this you’ll need to click through to see the video.)

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Canada Post at the CMA's National Convention & Trade Show

Published May 15, 2007

Donna Reid from Canada Post presented a case study at the CMA’s
National Convention & Trade Show on direct marketing to small businesses, and spoke about Canada Posts’ Venture One initiative.

In her lecture Donna noted that a good database takes a good 3 years to begin to have data which you can then extract useful information from. Click the video to hear all about the program.

(If you are reading the feed version of this you’ll need to click through to see the video.)

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