You do not wake up one day with an idea of a new product and launch it the next day. It is the exact opposite…
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Stephen Richards Covey was an American book writer, educator and speaker. The reason for his popularity was his writing and especially his book “The 7…
Leave a CommentEver since the first known use of paper coupons in 1887 by Coca Cola bottlers, retailing has been fascinated by the potential for their return…
Leave a CommentThere’s a lot of hype that surrounds the marketing of pharmaceuticals. According to a report published in a London medical journal BMJ, the prescription drug…
Leave a CommentIt is a regular task of the pharmaceutical marketer to justify what they are doing. In a similar vein to alcohol and tobacco marketing, anything…
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