The Internet Marketer's Secret Weapon
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.
I couldn’t disagree more.
Here are my 5 reasons why it’s smart to start experimenting now.
1 Commentby Tamera Kremer Looking back on 2008, my favourite meme in social media this year was the Rickroll. It was irreverent, silly, and such a viral success that, for example,…
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2008 was the year social media began to break into mainstream consciousness and become part of the common vernacular.
The explosion of articles, initial case studies, and usage statistics appearing in traditional media publications and conferences and the awareness and potential impact of social networks such as Facebook, Flickr, YouTube, and Twitter has been growing within marketing circles and corporate boardrooms.
The awareness of the new realities of how consumers interact with brands is permeating conversations at companies large and small. With many brands, getting involved in direct-with-consumer (DWC) interactions online is no longer an area to be explored or questioned, but is something they must actively seek to participate in or suffer competitive disadvantages.
The social web is a reality and learning how to incorporate the new landscape is a priority.
If you haven’t already dipped your toes into the conversation, 2009 is the year to do it. While there are potential pitfalls to be aware of, taking simple and actionable steps to get involved and educate yourself as a communicator can help lay the broader framework and mitigate any negative consequences from jumping in head first without a solid strategy and framework.
Nine easy ways to integrate with and participate in the social web:
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