There are _some_ benefits to being a Canadian living in America, and one of them is proximity to the big US Internet industry events. Last week, I had the pleasure of attending (and speaking at) the “Search Engine Strategies”:http://www.jupiterevents.com/sew/fall05/ conference in Chicago, where industry insiders congregated to discuss both organic (natural) and paid search. There were a number of interesting sessions, ranging from writing effective paid search copy, to designing search engine friendly sites. One issue that came up time and time again, particularly in the advertising-oriented sessions, was media integration.
1 CommentCategory: Tessa Wegert
Attempting to predict future online advertising trends has always been a perilous business. One minute, rich media formats are the apple of every media buyer’s eye. Next thing you know, blogs have materialized from nowhere to take top billing. At Ad:Tech New York this week, international interactive marketing and technology company “24/7 Real Media took a stab at forecasting”:http://www.247realmedia.com/about/press_2005/2005-11-08.html what would be big in 2006. If the company is right, we could be in for an exhilarating year.
Comments closedThe proliferation of online video ads makes me wonder how consumers (and, of course, marketers) ever lived without them. According to the results of “ComScore Media Metrix’s Online Video Ratings”:http://www.comscore.com/press/release.asp?press=630, more than 94 million people in the US alone watched a streaming video online in June. That represents over half of the total US online population.
Apparently, the average consumer watches an astounding 73 minutes of streaming video content per month. “This research confirms that streaming video is now part of the Web experience for a broad base of consumers,” said comScore Media Metrix president Peter Daboll. “This technology is changing advertising on the Web, by allowing richer, more emotive connections between brands and consumers.”