First there were blogs. Next, mobile marketing took off. The increasing popularity of moblogs shouldn’t come as much of a surprise.
This amalgamation of blogs and mobile marketing involves publishing blogs from a mobile device and often includes photos taken by camera phone. Moblogs may not seem particularly revolutionary at first glance (they appear, after all, virtually identical to traditional blogs), but some companies are finding them very useful where both promoting their marketing efforts and maintaining customer communication are concerned.
Category: Tessa Wegert
As a Canadian living in the States, I’m always on the lookout for interesting new stats about my motherland (you’d be amazed how rarely Canadian Internet usage is discussed by the U.S. mainstream media!). The latest figures to hit the street come courtesy of “Ipsos Reid”:http://www.ipsos.ca/reid/, which recently conducted a study on Online News and Information Seeking. According to the firm, Canadians are now spending an average of 12.7 hours per week online (up 46% from 8.7 hours in 2002).
Naturally this means some other medium is suffering a decrease in usage (there are only, after all, so many hours in a day). This time, it’s radio that is taking the hit. The typical Web-using adult spends 11 hours per week listening to the radio, down from 16 hours per week in 2002. So far, TV is going strong with 14.3 hours of Canadians’ weekly time, though its usage is also down, with the current difference between TV time and Internet time a mere 1.6 hours per week compared with 4.5 three years ago.